Financial Pressures Spurring ‘Creative Pragmatism’ as U.S. Holiday Shoppers Look to Make Festive Dollars Work Harder, Accenture Survey Finds

NEW YORK; Oct. 23, 2023 – As retailers gear up for the holidays—persistent inflation, high interest rates, and income uncertainties are spurring many consumers to cut back, make trade-offs and get creative with how, where, and what, they spend their money on, according to Accenture’s Annual Holiday Shopping Survey.