AN INNOVATION AND COLLABORATION PLATFORM
WELCOME TO GSA AUTOMOTIVE
GSA Automotive is a neutral, global collaboration platform where automotive ecosystem executives and experts meet with peers, partners, suppliers, and customers to address common industry challenges together
Collaboration takes place both during dedicated events and through intelligently moderated working groups on carefully chosen topics.
Working groups take place in all geographies: Europe, North America and Asia Pacific.
We produce and collect high-quality articles, reports and other resources that we share with GSA Automotive active members.
Invited members are selected semiconductor ecosystem companies, automotive OEMs, Tier 1 and Tier 2 automotive suppliers, software companies and selected organizations with a vested interest in the growth and success of the automotive industry.
CURRENT AUTOMOTIVE INTEREST GROUP TOPIC:
THE RISE OF EDGE AI IN AUTOMOTIVE
In this Automotive Interest Group collaboration, GSA and McKinsey will develop a perspective on the rise of Edge AI in automotive and its implications.
Project objectives:
- GenAI use cases in automotive (customer facing)
- Infotainment: Natural language-based interactions, Personal Assistants, Personalization and User Engagement, Contextual Navigation and Route Planning, In-Car Learning and Entertainment, Proactive Vehicle Maintenance and Diagnostics.
- ADAS/AD, with reasoning and interpretability of driving decisions.
- Technological challenges for AI (and GenAI) in Automotive
- compute requirements, power efficiency, the impact of latency and real-time processing, privacy & data security, the need for offline availability, etc..
- Opportunities of customer facing GenAI solutions for OEMs
- new business models
- chances for competitive differentiation
- a market perspective for Edge AI chips in automotive.
The project will include 1:1 interviews, workshops (virtual and in-person) and a report of the results that will be shared with Automotive Interest Group participants and presented in a dedicated event.
We welcome all relevant players in the automotive industry to join this interest group at no cost: OEMs, tier-1 suppliers, semiconductor ecosystem players, as well as companies providing software solutions (OS, middleware, user functions).
If you are any of the above, please contact automotive@gsaglobal.org.
GSA AUTOMOTIVE PARTICIPANTS
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DeepMap, Inc.
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DinoPlusAI
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GEO Semiconductor Inc. (GEO)
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Quinas Technology
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Schweizer World
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Tata Electronics Pvt Limited
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TechLink Global Ltd.
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Trusted Labs
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UltraSoC Technologies Ltd. (Acquired by Siemens)
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Veriest Solutions Ltd.
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WEKA FACHMEDIEN GmbH
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